Last week, INNOVATE held its first brand workshop for the full team, alongside David Pérez Lázaro, CEO of INNOVATE, and Luis Oliveri, Director of INNOVATE.

A strong brand strategy is key to INNOVATE’s visibility, to achieving strong market positioning, and to building and reinforcing the firm’s identity. It’s a planned process of research and construction around a visual identity that carries the message we want to bring to our audience.

Launching our new LinkedIn page is a big step for the firm, opening a new communication channel that will support its organic growth. INNOVATE’s goals for LinkedIn are clear:

1. Strengthen the brand, giving the audience a clear, sharp view of INNOVATE and reflecting the firm’s most important, differentiating aspects.

2. Showcase our services, using compelling content to raise awareness of what we offer.

3. Build broader reach, and increase awareness, positive perception and trust in INNOVATE.

4. Attract potential clients and new talent.

Thanks to this workshop, the whole INNOVATE team was able to update their LinkedIn profiles, a profile that becomes each person’s professional calling card. The marketing team provided custom headers for the whole team, along with badges to announce their role at INNOVATE.

Our goal is for every professional at INNOVATE to become a brand ambassador: your profile speaks to your personal brand and to INNOVATE’s; a standout profile is highly valued by clients, prospects, colleagues and future teammates; you are the reference; the emotions you create come through your own engagement; and small individual efforts can add up to a real trend.